The people behind SONÜ
Care feels better when it feels personal
Small enough to know your name, dedicated enough to treat you like family
SONÜ is a small, doctor-led clinic by design. The person you speak to is properly involved, your clinical plan does not disappear between departments, and nobody is trying to hurry you along a conveyor belt.
We're friendly, welcoming and medically responsible - with enough room for a proper conversation about your concerns (and perhaps even a cheeky gossip!).
You're not just a number to us - you're part of the family.
Welcome to the SONÜ family
Medical-expertise
Family-run
Patient-first care
No-pressure / hard-sell
Award-winning service
Your care
From first message to follow-up
Before
Brett helps you plan your visit
At your appointment
Assessment and treatment with Dr Alex
After
Support from the team who know you
Meet the team
We're not just a team, we're a family
No stock-photo committee and no invented departments. Just the people responsible for making your experience feel calm, considered and properly looked after!
Founder, Medical Director & Aesthetic Doctor
Dr Alexander Parys, MBChB, MBCAM
he / him
I'm Dr Alex to most people. I lead your medical assessment, treatment planning and clinical care, with an approach shaped by 9 years in NHS Emergency Medicine and Clinical Radiology and a decade in aesthetic medicine.
I am known for being a perfectionist with an artistic eye. The useful version of that is simple: I will not rush a treatment at the expense of a safe, natural-looking result, and I am quite comfortable recommending less - or nothing at all.
GMC 7072776
JCCP registered
Award-winning founder
“
Your appointment is not a production line. I want to understand what you have noticed before deciding whether anything needs treating.
Clinic Manager
Brett Mitchell
he / him
Brett is usually your main point of contact and the person quietly making sure everything around your appointment works. His background in finance and accounting brings order to the operational side of SONÜ, whilst his Level 4 training in aesthetics means his understanding of the clinic is not purely administrative.
He sets the tone in reception, whether you need distracting conversation before treatment, a practical answer or simply a moment to settle in. He also has the unenviable task of trying to keep Dr Alex running to time...
“
Brett can organise the diary. Persuading a perfectionist to stop when the clock says so remains an active area of research...
Aesthetic Practitioner / Skin Specialist
Ms Skin Specialist
she / her
The latest addition to the SONÜ family, XXX combines practical aesthetics training with experience supporting clinics and practitioners across the North and Midlands.
She has vast experience with all thing skin and skincare, and will lead the way with medical facials and certain energy-based treatments.
“
I help Dr Alex optimise the quality and health of your skin - giving you that natural, effortless, glow - even on make-up free days!
Why medical matters
Doctor-led should mean something
All our treatments are doctor-led. It means medical decisions have medical accountability, and all treatment plans are backed by evidence-based medicine - not advertising blurb / TikTok trends.
GMC 7072776
BCAM Full Member
JCCP Registered
Being a doctor means having someone to answer to
Dr Alex is accountable to the GMC. His registration is public, the standards aren't optional and you can check them yourself.
He ethically assesses whether treatment is suitable, plans your injectable treatments and deals with any medical concerns.
You don't need to know what you need
You can come in knowing what bothers you without knowing which treatment to book. Working out whether anything will genuinely help is our job - not yours. Sometimes it's no treatment at all!
Looking "done" isn't a good result
We'd rather use less, stop sooner or tell you not to treat something at all. You should still look like yourself once everything has settled.
We won't disappear after treatment
If you're worried afterwards, you come back to the same clinic and the doctor who knows exactly what was done. No call centre and no being passed around.
The unofficial department
Morale, emotional support and strong opinions
Meet the extended members of the SONÜ family - although they work remotely, and aren't in the slightest bit clinical (so won't be delivering any of your treatments), they still play an important role as part the clinic experience. You'll probably see them popping up on our social media from time to time being either extremely cute, or absolute divas - never anything in between!
Head of human resources
Sinead
poochon dog
she / her
Looks after staff wellbeing, grievances and biscuit allocation
Non-executive director
Roy Crapper
bengal cat
he / him
Rarely attends meetings, but maintains strong views on clinic strategy
Finance director
Oscar Pawstorius
bengal cat
he / him
Has frozen all non-essential spending. Treats remain exempt
IT Support
Patricia
sphynx cat
she / her
Has tried turning it off by sitting on it
Common questions
Who will I see?
No mystery practitioner, no vague "expert team", no different doctor each time you visit, and no awkward reveal after you have booked.
Dr Alex performs injectable treatments at SONÜ. He is a GMC-registered doctor and the clinic’s Founder and Medical Director.
Reach out to us via phone, WhatsApp or email (contact us) and explain what you have noticed. You do not need to choose a treatment before speaking to us; we can arrange the most suitable consultation.
No. A consultation is there to help you make a good decision. You can ask questions, think about the options or decide that treatment is not right for you.
Get in touch with the clinic directly. Brett will make sure anything clinical reaches Dr Alex, and if you need a review, we’ll arrange one. You won’t be left trying to work out who to contact.
Ready when you are
Come and meet us properly
You don't need a polished explanation or a treatment name. Tell us what you have noticed and what you are unsure about, and we will help you decide on a sensible next step.